Buds ‘Always Worth It’ commercial which debuted during Super Bowl would now also be available on Anheuser-Busch subscribers’ cell phones and handhelds. St. Louis-based Beer Company through this new device wants to reach much coveted youth demographic. Anheuser-Busch to run this project has exclusively tied up with MobiTV. The service is available in United States through Sprint, Cingular and Alltel.
Tim Murphy, senior director, creative development feels that the said demography is increasingly going tech savvy and indulging in new gadgets not just simply for fun but they also want to stay informed with the latest happenings.
Read
