This is a remarkable award winning print advertisement launched by World Wildlife Fund in Thailand. The insightful advertisement clearly aims at explaining the fact that what situation would arise in future if people keep incessantly cutting down trees. The advertisement is showing a few persons after cutting all the trees in the background taking shelter from heat under the shadow of a tree, which has probably sustained the recent onslaught. The advertisement depicting that people are indulged in deforestation activities despite the fact the origin of life emanates from this very source.
The presentation of the campaign is very impressive that conveys its message with utmost ease. In addition, strong visualization of the concept and its perfect execution had made the ad compelling and engaging. The advertisement won a gold in the Cannes 2007. The tag line of the campaign reads, ‘Forests for life’. The advertisement was created by Ogilvy & Mather, Bangkok.
Via: Twenty Four
