This yet another award winning print advertisement campaign launched by Braintrust to promote its website protectyourhead.com to urge people to wear helmet to save their lives. The campaign apparently aims at encouraging wearing helmets while displaying the negative fallouts in the campaign. The advertisements are showing accidental death taking place at different circumstance where victims were involved in accident-prone activities without wearing helmets.
The advertisements are further showing head of the deceased was covered by a pack of Jigsaw puzzle depicting that the head of the victims has been broken into pieces. The presentation of the campaign is extremely simple and straight. The message of the campaign too has been effectively conveyed. The idea can also be used in an ambient campaign as well. The tag line of the campaign is, wear a helmet. The campaign was developed by DDB, Vancouver, Canada.
Via Twenty Four
