This is an intelligent print advertisement campaign launched by WWF to make people aware about extinction of certain species such as giraffe and panda. The campaign aims at drawing large public attention towards the fact that giraffes and pandas are being disappeared from wildlife. The advertisements are showing some landscapes that draw resemblance with appearances of giraffe and panda where it would be extremely difficult to spot these two species.
The idea was to highlight that as in the advertisement it is difficult to spot them, almost same situation for them prevails in real life. The campaign has chosen partially apparent and partially indicative approach to present the message. The presentation of the advertisements is really impressive and compelling. The campaign was created by Ogilvy & Mather, Mumbai.
Via Duncan’s Print
