MS Australia, The Multiple Sclerosis Society of Australia, had launched this print advertisement campaign to create public awareness about the fatal disease multiple sclerosis. This is a chronic disease, often disabling disorder that randomly attacks the central nervous system (brain and spinal cord). The advertisement is showing a young nude woman with ‘Use by’ stamps all over her body. The idea was to emphasize the fact that a person having this disease cannot be sure that which part of the body will expire next, thereby highlighting the deadliness of the disease.
The presentation of the campaign is though straight but it somewhat seems to be struggling to present the idea in an effective way as the core message has not been expressively displayed. However, the advertisement campaign might have been successful to touch emotional chord of people. The text of the campaign reads, ‘When you have multiple sclerosis you never know what will expire next’, which is somewhat helpful to ward off ambiguity. The campaign was created by Cummins & Partners.
Via Duncan’s Print
