This another humorous print advertisement dealing with an extremely serious issue, launched by World Wildlife Fund two create awareness about deforestation taking place at rain forests area. The campaign aims to emphasize the fact that rain forests are rapidly disappearing due to increasing devastating human actions. Consequently the advertisement urges people to take actions to stop deforestation. The advertisement is interestingly showing Tarzan with his carefree attitude roaming in forests in his pet style only to come to know that there is no tree for his support to carry on ape like journey.
The campaign has smartly taken a light approach to treat the message however; idea was so powerful that it has not lost its hard-hitting touch. The presentation of the advertisement is fantastic that brought Tarzan to a dead end of the jungle. The photography of the advertisement has also done a very nice job. The text of the ad reads, ’15 square kilometer of rain forest disappears every minute.’ The advertisement was created by Uncle Grey, Denmark.
Via Ads of the World
