Lazer Helmets had launched this television advertisement to promote its new range of light helmets. The advertisement apparently tries to boast the quality of its helmets and particularly concentrates on despite being very light in weight it is extra tough to resist. The advertisement is showing a bike rider stops at on corner and a flower plot drops down on his head but the pot gets into pieces after crashing on the helmet and the rider escapes unhurt. However, the journey of the flower pot from the building to the head of the rider is quite perplexingly displayed.
The puzzling part of the advertisement was probably to underscore the lightweight of the helmet. However, the presentation of the advertisement was just ordinary one as it has used no fresh creativity and t6he execution of the advertisement remained weak through out. Moreover, the product benefit is somewhat displayed in a better way. The punch line of the advertisement says, ‘Ultra light, extra tough’. The advertisement was created by Duval Guillaume, Antwerp.
Via Adverbox
