World Wildlife Fund china has launched this remarkable print advertising campaign to create awareness regarding the pressing need to protect lives of those animals that are on the verge of extinction or getting vanished due to environmental degradation. The advertisement campaign apparently aims at showing a grim picture of the environment while highlighting endangered animals to depict that there could be a ray of hope for them if we take some immediate and effective steps in this direction.
The representation of campaign is undoubtedly fantastic that portrays grim and hopeful sentiments at the same time. The campaign, for a living planet, has uniquely used visual depiction of the issue. The grim picture has been erased by a human to show the natural colors of the nature. This is a smart way of conveying the desired message across.
Via 10 Ad
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