World Wildlife Fund had launched this print advertisement campaign to build up public opinion in favor of those animals who are being killed to satisfy the hunger of luxury. The campaign aims at making people aware that animals that are being killed to satisfied luxurious hunger too million of years to be evolved and now they are threatened to become extinct due to human actions and consumptions. The campaign is showing a complete evaluation process of elephant, tiger and turquoise that eventually end up being end products like soup, jacket and ivory.
The presentation of the campaign is beyond doubt very impressive and self expressive that easily communicates its message using a light humor in it. The art direction is the most notable part of the campaign that has definitely helped bringing out an extremely interesting advertisement campaign. The campaign was developed by Ogilvy & Mather, China.
Via Ads of the World
