Nestle had launched this print advertisement campaign to promote its product Smarties. The campaign revolves around imagination and fantasies of people that claims that the product can help enhancing imagination. However, it is somewhat a perplexing way to advertise colorful sugarcoated chocolate. The campaign seems to touching the instinct of a person and remotely connecting it with the product. The advertisements are mainly keeping focus on the colorfulness of the product with slightly random explanation.
The advertisements are showing colorful Smarties as the centerpiece of imaginative writing that revolves around explaining the color with various examples. The calligraphy used in the advertisements explains the presence of particulars colors in one’s daily life while keeping a humorous approach for the campaign. The tag line of the campaign reads, ‘Feed your imagination’. The campaign was developed by JWT, Singapore.
Via Duncan’s Print
