This is the latest ad campaign to promote Wrangler’s jeans, Basic Cut, featuring a young man having looks as that of an ape. The entire adv campaign is slightly confusing as the meaning of the ad has not been clearly depicted. The basic theme of the ad is basic therefore; the man in the ad has been shown as a primitive one. The other aspect is, in conformity with the man shown in the ad the jeans may be depicting the originality.
Moreover, the expression of the man shown in the ad is not that confusing as these fuming expressions is complying with the name of the company. The ad has been created by BBDO, Singapore.
Via Twenty Four
