This is yet another interesting ad campaign by BBC keeping specific focus on ‘Live’ section of the broadcasting company. The stickers were logically placed on the glasses of taxies in order to make an environment where one can feel the meaning of the stickers in moving taxi. The glass with the sticker acts as the screen of a TV and all the activities outside the taxi has reflective of ‘Live’ section.
The advertisement has been quite effective to convey its message that BBC shows exactly what takes place.Unquestionably, this is a brilliant ad by BBC.
