This hilarious print advertisement campaign was launched by Wite Out to promote its whitening product that helps to erase unwanted signs and alphabets on the paper. The campaign aims at showing the efficiency of the product though in a sarcastic manner. The advertisement is primarily showing how a meaningful sentence can be altered to demean the sentence.
The altered sentence, with the help of Wite Out, is the life line of this campaign that highlights the product benefit effectively. The presentation of the campaign is extremely simple and straight in order to keep focus on the text of the campaign. The advertisement has shown that how a sentence can be changed to deflect another meaning than the real text. The punch line of the campaign reads, ‘Make A Change’.
Via Twenty Four
