Bob Liodice, CEO of the ANA has recently disclosed that according to an ANA study advertising constitutes around 2.5 percent of the total U.S. economy. Speaking at the ANA Annual Conference Bob further revealed that this sector has absorbed 21 million work force of the total jobs of U.S. and it constitute roughly around 15 percent of total U.S. work force.
The recent disclosure is also sounding alarming to many as they think that advertising industry is sitting on a huge pile of money since long time and now when effectiveness of traditional media advertising is eroding fast so the future of the sector may not be that rosy.
Speaking of the recent trends, it is apparently clear that a part of the traditional advertising money is sinking in the citizen’s media, as few dollars for marketers are big money for those who are creating content.
