This is done by the ‘over-excited’ women in advertising who, for a few moments, behave like beastly cats and make sexually scratched symbols on their partners backside. When orgasm happens in advertising, showing scratches on menâs body is the usual way of symbolic presentation in advertising. This print ad for Vitta Farma Medicine and Perfumery does not deviate from this usual path.
The print advertisement, developed by Trio, Jequié, features an old man, whose backside is full of nail scratches done by a woman.
The copy reads- Medicine for erectile dysfunction with special discount.
But, why should women have all these masochist pleasures? Why cant an ad show a women with full of sexual marks to indicate the sexual ecstasy of men. Scratches, teeth marks, slightly bloody lipsâ¦
Man, that will be domestic violence.
CREDITS
Advertising Agency: Trio, Jequié, Brazil
Creative Director: Marcelo Góes
Art Director: Gilmar Gama
Copywriter: Marcelo Góes
Account manager: José Biondo Filho
Via: Ads of the world
