You can buy a lottery.
You may get huge sum of money, as the chances of winning a lottery is not so bleak, if you compare it with other incidents.
Then you can buy some fairy islands. Little blue islands.
Here is your dining room, here is your master bedroom, here is your family roomâ¦
What a fantasy.
Again, imagine what a buck could do.
This print advertisement for California Lottery, developed by Alcone Marketing Group, carries the common quality of lottery adverts- exaggerated humor.
However the humor is not as effective, when we compare this concept with other ads of the same genre.
CREDITS
Advertising Agency: Alcone Marketing Group, Irvine USA
Creative Directors: Luis Camano, Carlos Musquez
Sr. Art Director: Jason Penning
Art Director: Justin Wright
Retoucher: Graphic Industries
