Nielsen Media has released the much anticipated television commercial ratings for the first week of the fall prime-time TV season; the week which has experienced premier of most fall shows.
For the first time, the rating has used a new metric, ‘C3’. Specialty of C3 lies in not only how many viewers watched the television commercials during the live telecasts but also analyzing digital video recorders for the next three days.
C3 measures average quantity of audience during set of commercials are aired under a specific time slot. The study reveals that stickiness to commercial breaks on live programs is 3% more than the four broadcast networks.
The study reveals that as much as 20% of the viewers for television’s most watched shows are avoiding the ads. As per the ‘live plus same day’ data the television networks have experienced a 9% decline than last season.
CBS, NBC, ABC and Fox, also called the big four, have been steadily witnessing viewer decline year over year.
For the important 18-49 demography they have lost 6%, 6%, 5% and 5% respectively.
