The bottom line is, you simply cannot hide in this Internet jungle. You may get away with a sweet stolen kiss at the back of your car, but not with Internet. The Big Brother is always watching you.
Offline target marketing firm Acxiom is now getting into online behavioral advertising.
What it means, is that when a consumer who is searching for Honolulu weekend resort, for example, may find a pop up ad for–surprise– a Honolulu weekend resort! Acxiom knows a lot about you consumers, what you buy, what you wear, when did you get married, whether you have kids or not, it stores billions of data in its bank and then sells it off to marketers who via direct mailers or telephone pitches or other measures reached out to you.
Acxiom has launched Relevance-X products range which will enable advertisers to buy online media properties (with or without using an ad network,
I am not sure on this: will Acxiom sell the products to ad agencies? Or/either to marketers as well for a set of focused demography while giving inputs on their lifestyle variables and purchase intent profiles.
The new service draws on Acxiom’s household-level segmentation system featuring data on consumer behavior, interests, demographic and psychographic information for relevant ad placement. The characteristics are applied across Acxiom’s data on over 350 million people in the U.S, which are segmented into 70 unique clusters and 21 life stages. These segments include shopping, media, lifestyle, and attitudinal information.
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