This is a hard hitting print advertisement campaign to commemorate White Ribbon Day in Australia. The United Nations observes this day, 25 November, as the International day for the Elimination of violence Against Women. Clearly the campaign is concentrated on fathers in order to make them think of a secure future for their daughters. The campaign has interestingly brought the issue of violence against women even closer to provoke emotional thoughts in this regard.
The campaign has used interesting titles on the poster addressed to dads. The campaign attempts to convince males that they can bring the problem to a halt if they become a part of the solution.
The extensive campaign has included print, radio and video advertisements. However, the advertisement campaigns of this sort are usually very effective. The campaign is credited to Saatchi & Saatchi, Sydney.
Following is an interesting ad of this particular category.
Via Hout Lust
