This spot from Cramer-Krasselt tries to showcase the stain-fighting abilities of Mohawk carpets, through some frozen visuals. The spot features a topsy-turvy situation originated from a simple slip.
Dad slips on the skateboard in the kitchen and this incident causes a chain reaction. So we can see more frozen scenes as the camera moves through the scattering atmosphere. Ending these frozen scenes, Mom comes to clean up the carpet and the voice over indicates us that she is worry free because of the carpetâs stain-fighting abilities.
Though this visual trick has been tried several times before, this spot is worth watching.
Via: Adweek
