Krack and Jack, the cheeky characters in Parle biscuit are coming back. Through new TVCs created as part of its new campaign, Parle is reintroducing these veteran characters in a fresh way, without losing their original comic characteristics.
There are some slight changes in the technical and creative level. The account for Parle, which was handled by Ogilvy, is now handled by Thoughtshop. The characters, earlier made famous by actor Boman Irani and Vijay Patkar, are now being played by television actors Swapnil Joshi and Gaurav Gera.
Krack and Jack represents the dual sides of human personality- the salt and the sweet. KrackJack being Parleâs sweet and salty biscuit, representation of these characters are apt and clever. The new TVCs show how individuals reveal their other side of personality, after having a bite of Krackjack.
Via: afaqs
