Well, overgrowth is also a deformity

Dr Prem Digital Healthcare Marketing

scotts choir

This print campaign for Scott’s Emulsion cold liver oils features kids with ‘disproportionate’ growth(especially to their legs) and it says- grow fast.

Well, we can attribute this over-sized growth to the insensible photoshop.

The campaign, developed by a Grey, Hong Kong, conveys the idea with a touch of humor. Anyone can easily understand the idea and message easily, but there is one thing- anyone can smell a photoshop misadventure in these ads.

I confess. This week is full of photoshop abuses. But, it was not deliberate. Sorry.

Dr Prem Web Design and Development

CREDITS


Advertising Agency:
Grey, Hong Kong

Executive Creative Director: Keith Ho


Creative Director:
Keith Ho, Helen Sze, Andrea Khou

Art Director: Helen Sze, Raymond Wong, Kato Tsang

Copywriter: Andrea Khou, Tony Chan

Photographer: Raymond Ng

Via: I believe in advertising

sotts jun

Dr Prem Healthcare Social Media Marketing
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