I donât believe it. I am not referring to Axe/Lynx effect here (I do not believe in Axe effect, though). I do not believe in the originality of the boobs in this Lynx poster, which promotes Lynx banking on the hype around 2010 world cup football.
Touch, but do not retouch. Look how the girls are celebrating the world cup football, inspired by Lynx men. This advertising gimmick for Axe/Lynx has been developed by BBH, UK, to bank on the buzz around 2010 world cup foot ball which is being conducted at South Africa.
Well, like most of you, I also agree to the fact that boobs are adoringly beautiful. But, her I believe that a photoshop massacre of beauty has happened. The concept makes us remember this virgin airline ad. When comparing to that one, this appears to be unreal.
CREDITS
Advertising Agency: BBH, UK
Creative Director: Dominic Goldman
Art Director: Dean Woodhouse
Copywriter: Hugo Bierschenk
Photographer: Norbert Kniat
Typographer: Rich Kennedy
Producer: Jeremy Gleeson, Amanda Robertson
Design & Retouching: Gary Mead, Alex Murray
Team Manager: Katja Dienel
Team Director: Keir Mather
Planner: Tim Jones
Engagement Planner: Ben Shaw
Via: Ads of the world
