An artistic impression blended with Barclays futuristic brand image. Do these ads help Barclays, (it’s on a re-branding path for quite some time now, read here) a 300 year old financial services institution evolve to a fresh visual identity and thus creating a distinctive tone of voice? It seems so, it reflects a new brand positioning which will certainly transform traditional perception towards the brand, a large, slow, old gen financial services organization.
These fantastic new advertisements for Barclaycard show how London might look in the future; London as a fairground, Battersea wind power station and rooftop golf in the City
The visuals were created by Jean-Marie Vives and Mathieu Raynault , who have worked as matte painters for loads of blockbuster movies including the Matrix, Lord of the Rings and King Kong.
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