Internet video advertising will bring in a staggering $640 million by 2007 from $225 million this year, eMarketer Inc informed.
The video-ad revenue is also expected to reach reach $1.5 billion mark by the end of this decade, the mag said.
Company senior executive David Hallerman commented on a press release, ‘Television and the Internet are developing new ways to complement each other’online video advertising used to be an oxymoron — but no more. Television and the internet are developing new ways to complement each other. Video represents common ground for television and the internet, not a field of battle,” says David Hallerman senior executive with eMarketer, who has conducted the survey.
Internet video can blend several marketing elements, he added, including paid search, branded entertainment, viral marketing, consumer-generated media, behavioral targeting, Web-site brand marketing and online gaming.
