As a promotional campaign for the forthcoming Olympics in Beijing Coke has launched its new project, ‘We8’ which means west meets east with 8 musicians from different part of the world. It may sound good when it comes to unity and concord but just failed to impress me much as the graphics used on these bottles seem very loud and unattractive. I think they should have used a chant or a slogan to bond with this project which they failed to produce. I believe that the concept is fine but could have been better if they would have worked on it a little more.
Source: Adverblog
