How can you relate cup noodles with kettle art? I understand that ad makers are becoming more and more enigmatic by the day and Clemenger BBDO of Adelaide, Australia is no different. To advertise for the products of Fantastic noodles they based their print, video and online campaign on an idea ripped from the MTV show Pimp My Ride. The only difference between the MTV show and the Fantastic noodles ad Pimpmykettle is that while the former was based on cars the latter has picked up kettle art. Turning ordinary kettles into artistic creations is a tough job but the noodles need only warm water poured out of these kettles to make them eatable. The popular advertising technique seems to be to do something crazy.
Via: Duncans
