Wataniya Telecom, wireless voice and data networks operator, launched this print advertisement campaign to promote its new service of sending SMS with recorded voice message. The campaign aims at focusing on the features of the new service and to inform people about its modus operandi. The advertisements are showing a yellow envelope involved in singing, talking and speaking depicting how now SMS will be embedded with different voice message and music. The idea was to inform people about the new service launched in a humorous way.
However, the presentation of the campaign though informative about the service but it remains flat through out. The idea could have been much stronger if the execution would have been slightly better. Nevertheless, the product benefit has been clearly out lined in the advertisements. The punch line of the campaign reads, ‘Say it emotions, say it with Allo SMS’. The campaign was created by Impact BBDO, Kuwait.
Via Ad Blog Arabia
