The good old print newspaper still has (and will be, we are sure, in the future) some good reasons to smile. Dow Jones flagship The Wall Street Journal’s advertising revenue is up by 8% this January from a year ago. Classified, general and technology saw an up rise financial advertising is bit down though. In Europe and Asia also the newspaper grossed good business.
European and Asian editions last year saw some review as they were losing money. It has increased share of content since then between the two editions and shifted from broadsheet to tabloid format.
Media analysts feel loss occurred in financial advertising due to tombstone advertising.
Internationally, The Wall Street Journal Europe’s linage increased 23.9% and The Wall Street Journal Asia’s linage increased 15.6% in January. Increases in technology and general advertising were partially offset by a decline in financial advertising for both Europe and Asia.
Via [Thestreet]
