From always low prices to “save more smile more” WalMart world’s largest retailer is in a new avater now…Starting this week the new 30 second Wal Mart TV commercial ad spot will be aired on network and national cable stations. But don’t expect everyone smiley smiley in the commercial, Wal Mart’s John Fleming will tell you, smiles are not easy to spot, and you have to search for it. Hmm…that’s kinda philosophy lots will relate to their life. And he relates it to the biggest retail brand and how. Customers will find value across all verticals… oops… categories… and values, he is right, wont be easy to spot on naked eyes.
Lets see what Wal Mart’s competitors come up with this time, Are Wal Mart’s prices always the lowest? They smile more and you don’t save more. Rival brands, get ready with brainstorming sessions.
Remember? Target spent more money than Wal Mart on advertising in 2004. Wal Mart is cathcing up in the image battle. Please save more and smile more, dear consumer…
Via [brandweek]
Image Wal Mart Free Spirit Look ad Vogue 2005 from usatoday
