Volvo had launched a very simple and direct print advertisement campaign to promote its eco-friendly cars. In order to emphasize the eco-friendly aspect of the cars the advertisement campaign has used different wild animals. These animals have been presented in an extremely humorous manner in advertisements. The ad campaign is effortlessly able to bring smile on faces by showing wild animals posing as models for the cars.
It has never been easy to conceive a great idea and further execute it a much simpler and lucid form. This campaign by Volvo brilliantly incorporates these aspects of advertisements. The punch line of the ad is also quite short and crisp saying, Volvo for life, which goes really well with the basic idea of the campaign. The campaign is credited to Forsman & Bodenfors.
Via Twenty Four
