Jeep had launched a print advertisement campaign to highlight its close association with adventure. The campaign shows the concept of urban jungle embedding it with different geographical environment. However, similar idea has been recently used by a bicycle advertisement campaign. The campaign presents a picture that gives an impression of synthesis between urban and jungle landscape.
The art direction of the advertisement is a class of its own, compelling people to visualize the adventure with Jeep. The copy of the ad reads, ‘Adventure is everywhere’.
