Recently launched new advertising campaign for Volkswagen of America has come under fierce criticism from few quarters. The recently launched ad campaign has used its ‘Rabbit’ vehicle using Playboy ‘bunnies’. The ad of course attempted on focusing promiscuity and fornication. The boycott campaign has urged people to denounce Volkswagen, as the ad campaign is quite embarrassing.
The American Decency Association says, ‘Thinking about purchasing a Volkswagen? Think again,’ and it ends up with ‘Will you buy VW? We will not!’.
For many the association of the iconic carmaker and the leading porn magazine giant was not digestible as the association. Further, there are few views that suggest this ad may upset some women and prevent them to buy this brand.
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