Recently MTV Network and Cable television operator Sunflower Broadband forged a deal to launch a new kind of campaign that would dynamically place advertisement into MTV’s on-demand programs. The campaign would take off with the promotional ad for the Paramount Pictures ‘Jackass Number Two’.
VOD system of Sunflower uses SeaChange International and Atlas On Demand technologies to insert brand new ads into on-demand content. To start with, efforts will be on showing Jackass’ promos that would change at various times to make it attractive and compelling for the viewers.
