Volkswagen has recently rolled out this print advertisement campaign to promote the Passat Turbo’s new 2.0 FSI turbo engine in gulf region. The campaign has apparently aimed at focusing on two aspects of the car, luxury and power. Therefore, Arabian horses used in the campaign as they are the best representative of both luxury and power. The advertisement is showing an infinite row of Arabian stallions, pulling the car forward. The advertisement is also highlighting the fuel efficiency of the car together with other attributes placed in the product. The advertisement is at present running across the GCC, Jordan and Lebanon.
The advertisement was undertaken, as customers wanted the car not to be only identified with luxury but with power as well. Therefore, the ad-men were asked to develop an advertisement, which would showcase luxury and power both. The punch line of the advertisement reads, ‘accelerate your way to luxury’. The campaign is developed by Gulf Promoaction DDB, Dubai.
Via Ad Blog Arabia
