This is an extremely ordinary advertisement campaign for Viva TV to promote its ‘Via Hot Babes’ show. As it is clear there is absolutely no creativity involved in the advertisement. Seemingly, the advertisement aims at attracting people by showing skinny photographs of Jennifer Lee and Gwen Garsi. However, there was a successful effort undertaken to not to make the ad campaign look vulgar.
Nevertheless, the only thing good with the ad is its copy. The two different tag line has been used for the campaign out of them one is averagely written for Gwen Garci that says ‘Sure, we could have made her outfit two sizes bigger, but what would be fun in that?’. But the second one can bring some smile on the faces, it is written as ‘To the genius who invented scissors, we salute you.’ The campaign is credited to Eight Partnership, Hong Kong.
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