When it comes to promoting your business, nothing can be as inexpensive as using social media. All you need to do this is a computer, laptop, tablet or smartphone with a working internet plan, basic internet and A/V creation and editing skills and a few hours’ worth of time each day. Here is a quick guide on how you can use various popular social media to promote your business.
How to use Facebook to promote your business
1. Create a Facebook page for your business.
2. Use pictures and update to introduce your business to your target customers.
3. Make at least one update each day. It can be in the form of a bit of trivia about your company or industry or trending topics.
4. Read all comments on your business page and respond to them.
5. Keeping the conversation going is the key to getting your business noticed on Facebook.
6. Poll customers to know what they like about your company and what they don’t.
How to use Twitter to promote your business
1. Set up a twitter page for your business.
2. Hold contests asking people to tweet pictures of themselves using your goods.
3. Tweet interesting info about your company to get followers’ attention.
4. Use the format to keep followers updated about important industry events.
How to use YouTube to promote your business
1. Create a YouTube channel for your business.
2. Begin by creating a video series dealing with the core products and services your company offers. You can keep videos short to serve as teasers for longer videos that you can post when the channel has a better audience.
3. Read comments on videos and respond to them. Some customers may request specific type of videos. You need to respond to them promptly.
4. Create and upload an information-based video to your business’ channel at least once a week.
How to use Google+ to promote your business
1. Set up a Google+ profile for your business and add all the information necessary about your business.
2. Use the groups feature to keep clients, vendors and customers in specific groups.
3. Create posts and updates that are relevant to particular group. This would help you promote your business to vendors, clients and customers.
4. Use the hangout feature to interact with customers. You can also provide video customer support through this function.
