Online advertising sales totaled $16.8 billion for all of 2006, says a report. According to the latest report from the Internet Advertising Bureau (IAB), online advertisement sales in 2006 shot up by 34 percent over the previous year. The report is compiled by PricewaterhouseCoopers (PWC). Online advertising revenue reached almost US$ 4.8 billion in the last quarter, marking 2006 the third straight year in which ad spending set a new revenue record, according to a report released on Wednesday.
Having another year of solid growth, the U.S. online advertising market seems to recovering well from the difficult years that followed the dot-com bust, when spending money for online marketing was to a great extent discredited.
In its report the IAB has outlined that revenues of last quarter of 2006 totaled just under $4.8 billion, the amount however marked it as the highest quarter ever reported. Fourth-quarter revenues for 2006 constitute 32 percent increase over the same period in 2005, and a 15 percent increase over third quarter of 2006, expected at slightly under $4.2 billion.
