This poster advertisement with a powerful message was launched by Jeevan Blood Bank, the leading blood bank in Chennai, the leading blood bank in Chennai, India. The advertisement is showing some big disaster experienced by the world in recent times, which left many people dead. The campaign draws attention that when it comes to a publicized disaster people come in mass and donate their blood but when it comes to donate blood daily such response from people is totally absent.
The advertisement campaign outlines that there are more people than number of people lost their lives in disaster who need blood, but people do not pay any heed to it. The campaign has shown blood stained advertisement describing different disaster that occupied headlines of newspapers. The copy reads, ‘40,000 people need blood every day. Donate now’. The campaign was developed by 1PointSize.
Via Frederik Samuel
