United Nations launched this appealing print advertisement campaign to mark World Water Decade and to create awareness about conservation of water. The campaign aims at confirm that water pollution and environmental degradation has gone to the worst condition where we are persistent required to conserve water in an environment of global warming. The advertisement is showing the importance of water in recent time has so much grown that it can now be equated with precious stones and jewels. The advertisement has featured different models wearing precious stones on their body in order to emphasize the importance of water conservation.
Moreover, there is no explicit mention of water in the visuals therefore it is partially van be regarded as indicative advertisement since there is insistence on the cause which is mentioned in the copy. The punch line of the advertisement reads, ‘It’s never been so precious’. The campaign was created by Saatchi & Saatchi.
Via Advertolog
