This is a hard-hitting print advertisement launched by Unicef to create awareness regarding atrocities inflicted on children particularly on girls. This is actually a double edged advertisement that represents both atrocities on children and the plights of girl who have been victimized by the act of violence against them. At the same time though in lesser degree but it does indicate towards discrimination based on sex. The advertisement is showing a violence-affected girl praying to escape the pathetic surroundings.
The advertisement aims at hitting the emotional cord of people to draw effective attention that her prayers are actually not enough to provide her a life with dignity. Therefore, the advertisement tries to encourage people to come out against this criminal behavior of human being and increase their participation to rescue and providing these children a respectable life.
The presentation of the advertisement is unquestionably excellent as this is hard-hitting and touchy at the same time. The copy reads as, ‘Do not let her prayers be her only hope.’
Via 10 Ad
