Bono, rock star U2 Frontman launched Product Red, a trendy fashion range, is not an out and out commercial venture for a good share of the profit is earmarked for Aids victim in Africa where every day, yes that’s true and horrifying, as many as 6500 Africans die of the disease, every day. I just cant believe this. Every day? 6500? Truly horrifying. Anyway, lets go with the story here. I congratulate Bono for this noble effort, I am sure he will experience a lot of success through this campaign. A range of charity products like sunglasses, T shirts and trainers are to raise money for the purpose. Bono says the Aids is ‘the greatest global; health crisis of our times.’
Along with American Express, Converse, Emporio Armani and Gap are also taking part in the scheme. The red credit card from Amex Bono hopes will rope in four million British users in next three years time.
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