The Courier, Pontiac and Verizon sponsored unique content, that is 60 second micro series tells the story of iiro, the mystery man and his adventure starts off on Jan 24 during CSI Miami TV breaks. There are seven such short films are ready to go not as full fledged commercial nor as full fledged editorial content on CBS. Call this a mix breed new age programming mix which will find its place during ad breaks in programmes like Cod Case and Criminal Minds.
An example of new age innovative programming that loves to blur the divide between editorial and advertising.
Want to win a car or download the courier? Here
via [adfreak]
