This advertising campaign wants to revive the image of Australian farmers. Rural lobby group AgForce starts the campaign in Queensland, Australia. “Every Family Needs a Farmer” promotion will highlight the modern face of farming. The ad shows how farmers take care of the environment and their dear animals. The objective behind the campaign, as Peter Kenny says, is to reconnect the people in the city with the people in the bush. He feels that surely in coming times they (the city dwellers) will understand the problems and the issues farmers are dealing with.
All said and done, I am sure people will definitely understand and as people are more concerned with environment the campaign will get lot and lot takers.
Via [Abc]
