Richards Group of Florida Department has launched couple of television ads (Called “Hats,” of 15 and 30 second durations) featuring people wearing fruits and vegetables on their heads, quite cute idea, isn’t it. The ads are already on air since First week of February and are supposed to run till June. Richard Groups, Dallas, who are now working on bands of Tractors like Cub Cadet and Toro have created the spot. The agency is also running the ad on network and other cable channels keeping the same tagline “Healthy. Pure and Simple”
The commercial campaign is targeting people around 35 years of age. The ad spot also features many other individuals who wearing the “Hat” doing their everyday activities like playing chess match, basket ball etc.
Via [Palmbeachpost]
