The Food Standards Agency is all set to roll out its television commercial to promote contentious ‘traffic light’ food labeling system. The FSA pushing this ad to ensure that ‘traffic light’ concept is being viewed as standard for identifying levels of fat, salt and sugar. The ad, which is scheduled to be launched today, bears a strap line that reads as, ‘High, medium, low – be in the know’.
The traffic light system has recently sparked off a debate with the Food Advertising units and Food & Drink Federation on the ground that this system is too simplistic and inaccurate. However, supermarket such as Sainsbury’s, Waitrose, the co-operative group and Asda have come out to support this system while Tesco has preferred to not to support the system.
