Cobra Beer is scheduled to launch its biggest ever advertising campaign next week to promote brand awareness. The television based advertisement has been named ‘Unusual Thing, Excellence’ and it seems its continuation of its journey to glorify positive attitude and nature of man such as imagination, ingenuity, determination and so on. The ad is scheduled to be premiered during the opening coverage of ITV1’s UEFA Champions League coverage of Benfica v Manchester United on 26th September.
The company has decided to invest around £10 million to increase its sales across cobra distribution network. The company is also trying hard to establish its brand in Indian restaurants and in UK market as well. The ad has been created by Danny &Ezra from Joshua agency and the brains behind several MTV and Nike ads.
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