In a stunning development, TiVo is likely to ink a deal with CBS to promote the new four series of CBS scheduled to be aired this fall. The deal is clearly a blunt departure for TiVo from its earlier practices as it will provide its stron 4.4 million customers the samples of ‘The Class, Jericho, Shark and Smith.’ The agreement clearly speaks out that TiVo a leader in digital video recorder technology, is in pressing need to shred its advertisement unfriendly image.
The CBS had earlier teamed up with msn.com and yahoo.com to promote its series that was available online. Since the fragmentation of the media is clearly visible dominantly in form of online content, TiVo was certainly could have annihilated if it continued with its age-old policies of anti-advertisement.
In recent times, TiVo has signed at least three advertising deals with different companies such as Interpublic Group of companies, Omnicom Group and WPP Group.
Promos of The Class:
