This image has been taken from a train station at Utrecht, where a screen has been put to display SMSes sent to a particular destination. The scene portrays a fantastic and clever charity fund-raising effort. The modus operandi of the ad is every sms sent to a particular number, in an attempt to raise funds, will be displayed on this screen for all to watch. The campaign aims at funding MS research.
This interactive ad must be helping the at least phone service provider to garner some extra money via increased sms generated by this ad.
