After warning potential subscribers of Carphone Warehouse about the company’s chicken and egg situation, Tiscali is now ready to launch a new radio and television advertising campaign to promote its broadband service. The ads will go air from next week.
Mortimer Whittaker O’Sullivan has created the advertising campaign which sports the voice of Men Behaving Badly star Martin Clunes. Media service company Zed has bought spots on national TV channels and some chosen national and regional radio stations.
In 2005 the campaign focused mainly on price but this year, as Steve Horley, Tiscali’s managing director of consumer products and marketing informs, the 2006 campaign will be simpler in nature.
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